Flash Online Volume 13, No. 3, Fall 1998

School celebrates 82 years of career achievement
14 alumni and faculty honored in Hall of Achievement's inaugural class


Ed Artzt, '51

When Ed Artzt was on the staff of the Oregon Daily Emerald in 1951, his colleagues teased him about going into advertising. After all, they claimed, news journalism was the real thing. But no one today would deny that Artzt and his commitment to advertising and business are for real. His career has proved it. In 1953, Ed Artzt began working with Proctor & Gamble as an account executive for their advertising agency. A year later, he joined Procter & Gamble as a sales trainee and assistant branch manager. He rose steadily in the company, eventually becoming vice president and group executive for the European community. In 1984, he became president of Procter & Gamble International, then vice chairman in 1986 and chairman and CEO 1990.

Artzt is considered the "architect" of Proctor & Gamble's turnaround in the international market, making Procter & Gamble products household words not only in the United States but abroad, and increasing Procter & Gamble's foreign sales by some $1.8 billion within five years. Artzt' success has not gone unnoticed. In 1995, he was elected to the American Advertising Hall of Fame, and in 1996, he was the recipient of the UO Pioneer Award.

Artzt has put as much effort into his community as he did his business. Whether serving as the trustee for the Boys Clubs of Greater Cincinnati or as a member of President Clinton's Advisory Committee on Trade Policy, Artzt has lent his considerable expertise to improving the world around him. For that dedication to his work and his community, he has been elected to the National Sales Hall of Fame and the National Advertising Hall of Fame.


Don Belding, '19

When Don Belding graduated from the University of Oregon, he had already distinguished himself by being named one of only six honors students that year. He began his advertising career as a non-paid office boy in the Los Angeles office of Lord & Thomas. He needed only 15 years to become the vice president of Lord & Thomas and manager of that same office where he started. In 1943, Belding joined with Fairfax Cone and Emerson Foote to create Foote, Cone & Belding, which eventually became one of the largest ad agencies in the world. But Belding's contributions were not limited to his own company. As president of the Advertising Association of the West in 1940-42, Belding formed the War Advertising Council and personally directed the history-making campaign on forest fire prevention: Smoky Bear's "Only YOU can prevent forest fires." The War Advertising Council evolved into the Advertising Council, the volunteer arm of the nation's advertising industry.

In 1967, the Advertising Club of Los Angeles instituted the annual Don Belding Award for Outstanding Creativity to commemorate his significant contributions to advertising in the West. Don Belding died in 1969. He was elected to the American Advertising Hall of Fame in 1970.


Paul Brainerd, '70

Paul Brainerd is no stranger to pushing the envelope. As an undergraduate at UO, Brainerd fulfilled the requirements for a journalism major while earning his bachelor's degree in business. He also served as editor of the Oregon Daily Emerald during 1969-70 when groundwork was being laid for establishing its independence from the School of Journalism. Brainerd was instrumental in that transition. Immediately after receiving his degree, he joined the Minneapolis Star Tribune, where he helped automate the newspaper's use of computer technology.

Brainerd always had an interest in technology. As a young boy, he built a telephone system so that he and his best friend down the block could converse. He utilized that fascination with technology as the founder and president of Aldus Corporation, the inventor of PageMaker.

The sale of Aldus in 1994 did not signal the end of Brainerd's contribution to his community. He immediately founded the Brainerd Foundation, which focuses on protection of the Northwest wilderness by providing grants to community-based organizations that are working to preserve and protect the environment.

His philanthropic involvement led many young, high-tech executives to contact Brainerd for advice on how to make charitable donations. He established Social Venture Partners -- an organization to encourage and nurture a new generation of philanthropists -- which concentrates on supporting education and children's issues.


Alfred T. Goodwin, '47, JD '51

By the time Ted Goodwin appeared on in the January 1969 issue of National Geographic as the cowboy who became a judge, he had already served as associate justice of the Oregon Supreme Court for nine years. The man who was pictured on horseback preparing to rope a calf for branding was soon to be appointed U. S. District Judge for the District of Oregon by Richard Nixon. Goodwin's appearance in the magazine marked the middle of a career that got its start at the University of Oregon and the School of Journalism.

While Goodwin earned his degree, he worked as a reporter at the Register-Guard. While in law school, he was editor-in-chief of the Oregon Law Review. In 1955, he was appointed to the local circuit court. Then in 1960 Gov. Mark Hatfield appointed him to the Oregon Supreme Court, which was followed by Nixon's appointment to the US District Court in 1969. Goodwin joined the appellate court in 1971. In 1988, he became chief judge of the 9th U. S. Circuit Court of Appeals, which includes nine western states, Guam and the Northern Marianas.

While his appointment to the 9th U. S. Circuit Court of Appeals required his moving to California, Goodwin has never forgotten his Oregon roots. In 1989, holding the highest judicial appointment ever attained by a graduate from the UO School of Law, he returned to give the Law School commencement address. Goodwin served on the UO Foundation Board of Trustees from 1964 to 1970. In 1972 he received the UO Distinguished Service Award, and in 1990 he was named UO Distinguished Alumnus.


E. Palmer Hoyt, '23

After serving in World War I as an infantry sergeant major, "Ep" Hoyt came to the University and the School of Journalism. In 1926, after working for the Pendleton East Oregonian, he joined The Oregonian as a copy editor. Thirteen years later he was named editor and publisher.

In 1946, Hoyt left The Oregonian to become publisher and editor of The Denver Post, where he reestablished the newspaper's separate editorial page, insisting on separating news from opinion. He was credited with transforming The Post into one of the best newspapers in the United States.

Hoyt's nearly 55-year newspaper career was characterized by a persistent desire for and drive toward excellence as well as tireless involvement in national, state and local issues. While with The Oregonian, during World War II, he served as regional chairman of the War Bond committee, director of the domestic branch of the US Office of War Information, president of the Oregon Newspaper Publishers' Association and national president of the journalism society Sigma Delta Chi.

For much of his tenure in newspapers, Hoyt was a sought-after speaker. He was well known for a series of editorials denouncing Sen. Joseph McCarthy and was among the first to speak out in favor of federal aid to education. He was the first recipient of the University of Arizona's John Peter Zenger Freedom of the Press Award for The Post's stand against McCarthy. E. Palmer Hoyt died in June 1979.


Helen Angell Kitchen, '42

From 1941 to 1942, Helen Kitchen served as the first woman editor of the Oregon Daily Emerald. Following college, during World War II, she accepted a job with Reader's Digest where she spent almost two years before a senior editor arranged for her appointment as a researcher for the Office of Strategic Services, leading her to Egypt and laying the groundwork for her career as an Africanist. She is now considered one of the United States' most respected and widely published writers on African affairs.

Kitchen returned to Washington DC and served in the State Department from 1951-58 as special assistant to the director of research and analysis. In 1957, Kitchen received a Secretary of State's Award for outstanding service. She has written eight books about Africa and published articles on African affairs and the U. S. Policy making process.

Helen joined the Center for Strategic and International Studies (CSIS) in Washington, DC in 1981. She later became director of African Studies and consulted for the US Secretary of State's Advisory Committee to South Africa. In a review of her work published in the Journal of Modern African Studies, Lewis Nkosi wrote, "From the beginning, she has obviously understood her task as being to make some way through the sea of red herrings on which popular journalism feeds, remaining deeply conscious always of the fact that in Africa there are no easy answers."


Tom McCall, '36

It is difficult to find the words to describe Tom McCall and his impact on Oregon. As the driving force behind protecting what he called the "Oregon mystique," the former governor helped imagine and create the framework for land use and environmental consciousness that has helped protect Oregon from becoming what he called "a hungry hussy, throwing herself at every stinking smokestack that's offered."

McCall may be most famous for a 1971 CBS interview in which he invited people to visit Oregon but added, "But for heavens' sake, don't come here to live." Before entering politics in 1949 as then Gov. McKay's administrative assistant, McCall was a newspaper reporter, radio and television news analyst and political commentator.

He received the Sigma Delta Chi award in 1962 for outstanding documentary in the United States, Pollution in Paradise. He served as Oregon's Secretary of State in 1965-66 and served two terms as Governor from 1967-74.

As governor, McCall is credited with saving Oregon's beaches, with producing the nation's first state land-use planning law and first bottle bill, and with spearheading the cleanup of the Willamette River. For his work in protecting Oregon's natural beauty he was awarded the Audubon Society Medal, The National Wildlife Federation Conservationist of the Year Award, and The Outdoor Life Conservation Award. Tom McCall died in 1983.


Lucile McDonald, '19

It is no exaggeration to say that Lucile McDonald helped to lead the way for women journalists in Oregon, the United States and around the world. While she was a student at Oregon, she worked for the Daily Guard and was the first woman news editor for the Oregon Daily Emerald in 1917.

After graduation, at a time when few women worked in the newsroom, she began her 36-year career as a newspaper reporter, working at the Bend Bulletin, The Oregonian, and the Salem Statesman Journal. She went on to work for the Cordova Times in Alaska and spent 23 years as a feature writer for The Seattle Times.

Her distinctions as a journalist include being the first woman news reporter in South America, the first woman copy editor in the Pacific Northwest, the first woman telegraph editor, courthouse reporter and general news reporter in Oregon, the first woman overseas correspondent for a trade newspaper and the first woman on a New York City rewrite desk. While she was renowned for her reporting, McDonald was also a prolific book author. A Washington State Governor's proclamation officially named March 9, 1991 "Lucile McDonald Day." Lucile McDonald died in 1992.


US Senator Richard Neuberger, '35

Richard Neuberger's interest in politics was apparent even in his college years at the University of Oregon. When he was a student in the 1930's, those people interested in being editor of the Oregon Daily Emerald campaigned for the position, and the student body elected him or her.

Neuberger was the first underclassman elected as editor of the Emerald, where he turned the paper into a forum for controversial campus issues.

During his tenure, there were editorials against fraternities, restrictions on smoking, ROTC and compulsory student fees. Upon graduation, he began his writing career as a sports journalist for The Oregonian. He went on to write for other national publications, including Harper's, The Saturday Evening Post, Life, Collier's and Reader's Digest.

In 1941, Richard Neuberger was elected to the Oregon House of Representatives and in 1948 he was elected to the State Senate. His political career continued when he was elected to represent Oregon in the US Senate in November 1954 and took office in January 1955, where he remained a dynamic force in politics. He died in March of 1960, before the end of his first term.

He was also author of several books including The Lewis and Clark Expedition, Royal Canadian Mounted Police, Adventures in Politics -- We Go to the Legislature, and co-authored An Army of the Aged and Integrity -- the Life of George W. Norris.


Randy Shilts, '75

Randy Shilts refused to be boxed in by the limits that society offered him. As an out gay man, he carved a place in journalism that was not simply groundbreaking but internationally influential in changing the way the news media covered AIDS.

As a national correspondent for the San Francisco Chronicle, Shilts was the first newspaper reporter to cover the AIDS epidemic full time. In his book And the Band Played On -- AIDS: The First Five Years (1980-1985), he took almost everyone to task on how the first years of the epidemic were handled. In the process, he produced a critically acclaimed book that was translated into seven languages and became a docudrama broadcast on HBO.

He wrote two other books, The Mayor of Castro Street, and Conduct Unbecoming: Gays and Lesbians in the US Military, which was on The New York Times Bestseller List. Shilts was also a staff writer for The Advocate and a reporter for Bay Area television stations.

Shilts list of distinctions include the 1993 Lifetime Achievement Award from the National Lesbian and Gay Journalists' Association, the 1990 Mather Lectureship at Harvard University and the 1988 Outstanding Author from the American Society of Journalists and Authors.

Randy Shilts died in 1994.


Fred Taylor, '50

Although Fred Taylor says he had no grand goals when he started out in the newspaper business, he certainly reached heights that most rarely do. Taylor worked for The Wall Street Journal for 30 years and was executive editor when he retired in 1986. That same year, he received the University's Distinguished Alumnus Award.

Taylor began his career in journalism with the Astoria Budget (now the Daily Astorian) and was a sports writer with The Oregonian from 1952 to 1954. He joined The Wall Street Journal in 1955 when he began working in the New York Bureau as a copy reader which led him in 1959 to being a reporter, a page-one rewrite man and bureau chief in Detroit. In 1964 he originated the "Labor Leader" column in The Journal, and in 1966 moved on to Washington to cover the Pentagon. 1968 found him in San Francisco as the assistant managing editor in charge of West Coast operations where he was promoted in 1970 to managing editor.

In 1977, Taylor returned to New York where he was managing editor and then executive editor until his retirement. Among his responsibilities as executive editor was overseeing the production and editorial content of "The Wall Street Journal Report" on television, a nationally syndicated show produced by the paper.

He currently owns the weekly Coquille Valley Sentinel and is a stockholder in Eugene Weekly. Shortly after his retirement to his native Oregon, he started Prime Time, a monthly tabloid for seniors, which he later sold. Taylor has been a four-time Pulitzer juror and in 1992 and 1996 was chairman of the Pulitzer jury for biography/autobiography.


Eric Allen

During his school years at the University of Wisconsin, Eric Allen was the campus correspondent for the Milwaukee Sentinel. After graduating, he held reporting jobs at the Milwaukee Free Press, the Denver Post and finally the Seattle Post-Intelligencer. He had worked there for eight years when, in 1912, he accepted a position as the head of the journalism department at Oregon. The department was still in its infancy when Allen became part of the faculty, but he soon became a respected figure on campus and in the community.

In 1916, the Board of Regents of the University raised the status of the journalism program to a School of Journalism and Allen was appointed its first dean.

Allen was a perfectionist who established rigorous educational requirements for the journalism program, developed internships with Oregon newspapers, built the school's enrollment, and established the first graduate program in journalism in the Northwest.

His philosophy of discipline was the foundation on which he built the School. He wrote in the Portland Chamber of Commerce Bulletin in May 1913: "We will drill them [the new journalism students] hard in accuracy, terseness, fairmindedness, and ability to understand and sympathize with all classes of the community. Then we will throw them in and see if they can swim."


Charles Duncan

To call Charles Duncan's 55 years of work simply a career does not speak to the insight and humor with which he approached it. For Duncan, the practice of journalism and the education of future journalists was a life's work -- one that included working as a newspaper reporter, an author and columnist, a journalism professor and as dean at Oregon and Colorado.

He worked as a newspaper reporter in Minnesota before taking his first job as a journalism instructor at the University of Nevada in 1940. He went on to teach at four other universities and, in 1950, he began his career at Oregon when he joined the staff as a professor. Duncan became dean of the School of Journalism (1955-1962) and dean of faculties (1965-1971) before retiring in 1979. After retiring, he continued to the University in a variety of roles and contributed columns to the Register-Guard.

He also was the author or editor of three books: An Overland Journey, Bob Frazier of Oregon, and An Orange for Christmas, a compilation of his Register-Guard columns.

Friends and colleagues respected and admired Duncan's ability to write with grace, style, and a sense of humor. Charles Duncan died in 1997.


George S. Turnbull

George S. Turnbull joined the School of Journalism at Oregon as a professor in 1917 and continued to teach through his stint as dean from 1944-1948. Along with Eric Allen, Turnbull laid the foundations and set the tone of the School of Journalism.

Following his retirement, Turnbull taught at Stanford and the University of Nebraska, was a copy editor and editorial writer for The Oregonian and was an associate editor at the Albany Democrat-Herald. He returned to the University to resume research in journalism history and was active in the journalism program into the 1970's. Overall, he spent more years at the Journalism school than any other faculty member.

In 1971, Turnbull received the UO Distinguished Service Award. He is also the author of A History of Oregon Newspapers, An Oregon Crusader, and Governors of Oregon. George Turnbull died in 1976.




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