Flash Online Fall 2003/Winter 2004

Ad Team on target with 2nd Place win at National Competition
It was one of the most challenging assignments that Instructor Dave Koranda had ever seen. The School's Ad Team was charged with developing a campaign for Banc of America Investment Services, Inc., targeting a market as foreign to the students as they could imagine: affluent adults with $250,000 to invest. Full Story			ALSO INSIDE: 2002 Commencement ceremonies Flux turns 10! Drex Heikes, '75, brings insider view as Ruhl Fellow Endowment for Ad Team created by advertising alumni Jonathan Marshall First Amendment Chair: Kyu Ho Youm Humes conducts in-depth workshop for literary nonfiction students Edward Humes gives Johnston Lecture on "Art of Being There" Gretchen Carr: from J-School student to a witness to history Photo-journalism students exhibit in Florence invitational show University honors Brent Walth, '84 and Everette Dennis, '64 Nominations wanted for 2003 Payne Awards Student work at The American Advertising Museum in Portland Koranda wins Marshall Teaching Award Bruce Dworshak remembered

Ruhl Lecture delivers ethical grounding
When The Seattle Times reported on a labor dispute at Nordstrom department store in the early 1990s, Nordstrom threatened to pull its advertising--which would result in a $12 million loss for the paper. Full Story
Payne Awards honor ethical decisions in reporting
For more than 11 years, KOMU-TV8 in Columbia, Missouri had a policy that prohibited displaying symbols for any cause--including patriotism--on the air. In the days following Sept. 11, news director Stacy Woelfel felt it was important to remind his staff of this policy, so he sent them an email: "Leave the ribbons at home when reporting or anchoring for KOMU news." It was only a matter of days before KOMU-TV8's policy--and Woelfel's adherence to it--came under attack. Full Story
Snowden Interns spark new seminar
Last summer, SOJC Internship Coordinator Beth Pfeiffer and Snowden Internship Coordinator Kathy Campbell took a road trip around Oregon. Their mission was to visit students working as Snowden interns at newspapers throughout the state. In their meetings with Snowden interns, Pfeiffer and Campbell discovered a significant concern: Some of the students felt socially isolated and uncertain about their roles in the newsroom. Full Story

Notes:

Snapshots
Gleason delivers Knight Library Lecture, SOJC Development office expands alumni outreach, Internships provide doorway to the future.

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Professor Janet Wasko becomes the School's first Knight Chair in Communication Research

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Flash is a publication of Alumni Relations at the University of Oregon School of Journalism and Communication.