Glenn Cole, '94, horses around with professors Ann Maxwell, Greg Kerber, and Charlie Frazer.

by Farrah L. Bostic, '98

Ad students recently got practical advice from someone in whose footsteps they hope to follow. Glenn Cole, '94, associate creative director for Wieden & Kennedy Amsterdam, told advertisers of tomorrow to never stop cultivating creativity.

"The one thing you can do to give yourself job security is preserve your creativity," said Cole.

Cole addressed students, faculty and friends on May 8 at the School of Journalism and Communication's 1998 Ad Night. Sponsored annually by the Ad Club and the School's advertising sequence, Ad Night celebrates a year's worth of accomplishments by advertising students. Cole lauded UO for its role in creating a center of advertising excellence on the West Coast.

He stressed the importance of "thinking outside of the box" and noted there are "a ton of agencies who are content to repeat themselves." To prevent complacency, Cole presented his rules of advertising:

• Rule #1: Have fun. "If you're not having fun, something is wrong," Cole said.
• Rule #2: Listen.
• Rule #3: Work hard.
• Rule #4: Own it. "It's really important as a creative to own our work--any changes must go through you because you're the expert," Cole said. "I let myself be fully responsible for selling all my work."
• Rule #5: Push it.
• Rule #6: Be a cultural sponge. "You have to get input because you're whole job is cultural output," Cole said.
• Rule #7: Forget what you learned. "Let it become instinctive so you can go out and reinvent yourself when you're done here [at UO]," Cole said.

The evening included professor Charlie Frazer presenting three coveted awards.

Yujin Chi, '98, and Siamak Fooladi, '98, won the Willis D. Winter Outstanding Advertising Graduate award. Jesse Coulter, '98, earned the Roy Paul Nelson Award for Outstanding Design. Farrah Bostic, '98, won the Willard L. Thompson Award for Outstanding
Copywriting.

Professor Bill Ryan shared that Jay Phua had won an all-expenses-paid trip to a workshop in Chicago to study direct marketing. Coulter was a finalist in the One Show, put on by the One Club for Art and Copy in New York City, for his work on the Pastamatic Pasta Maker. His work will appear in the One Show Book.

Bostic, Phua, Morten Bustrup, and Coulter won the School's fourth-annual Rhodey Awards, recognizing creative excellence in advertising and selected by local advertising professionals. Coulter also won Best in Show for his Spalding campaign. Rhodey winners are entered in the Portland Advertising Federation's Rosey Awards.

The Ad Team competes each year in a national competition with over 120 other advertising teams. This year's client was Hallmark greeting cards. The Ad Team placed second at the regional competition.

Yujin Chi, president of Allen Hall Advertising, a student-run creative boutique, said that AHA helps community businesses and campus organizations with campaigns, logo design and brochures. Among its clients are Emerald Valley Express, the UO Bookstore, the Make-a-Wish Foundation of Lane County and KNRQ-FM.

The Ad Club also announced its co-presidents for 1998-99: Christine Theis and Karly Peterson, who will both be seniors.